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Boston, 1923, the young tennis prodigy René Lacoste was 19 years old and loved challenges. His team captain knows it. He promises him the beautiful crocodile leather suitcase that he admires in the window if he wins the difficult match to come. René Lacoste did not win the match but he had the tenacity of the crocodile on the court, which is why he was nicknamed by an American journalist. The crocodile took shape in 1927 under the guise of designer Robert George. Forerunner on customisation, René Lacoste immediately had it embroidered on his blazers. A few years later, the polo shirt was born. Its crocodile heart makes Lacoste the first brand to put a visible logo on a garment. Sports-inspired pieces that can be worn on the court or on the pavement for a resolutely modern look: this is the essence of Lacoste, which strives to combine style and freedom of movement, with a desirable French touch. His iconic piece? The polo shirt of course, made in small piqué cotton, which the brand nicknames L.12.12: L for Lacoste, 1 for the petit piqué cotton, 2 for the short-sleeved model and 12 of the number of versions that have been presented to it. Featuring the classic little embroidered crocodile, this is one of the first times a brand has made itself apparent on a garment, long before the logomania to which fashion has since become accustomed.
However, Lacoste does not deliver to every country in the world, and you may not be able to enjoy all of these items… But now you have the solution !
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Lacoste delivery anywhere in the world is with Easy-Delivery.
